Generative AI may prove even more divisive to society than the Industrial Revolution. There are many questions well worth examining regarding gen AI's impact on the streaming industry, the media and entertainment world, and more. In this article, I'm going to focus on a few streaming use cases in the hope of providing a broader perspective on the changes happening in our world now and those we can expect going forward.
27 Sep 2024
Here we reveal the 2024 Streaming Media 100, our list of the top 100 companies in the streaming universe outside of Europe. This list complements the Streaming Media Europe 51, which recognizes Europe's key streaming innovators, exemplars, and disruptors.
21 Oct 2024
As CTV is pulling in more advertising dollars and viewers than ever before, it's crucial for advertisers to ensure that they are optimizing their reach with the best-targeted data to represent audiences and outcomes, all while respecting data privacy laws and individual rights. What are the most significant challenges surrounding data identity and the privacy economy in today's CTV advertising ecosystem? How can content owners and platform providers supply advertisers with the user data that will maximize growth without violating personal privacy or privacy laws? And how might the idea of "TV" itself be redefined in an era when multiscreen use beyond the living room is so prevalent?
29 Jul 2024
This article explores the current state of AI in the streaming encoding, delivery, playback, and monetization ecosystems. By understanding the developments and considering key questions when evaluating AI-powered solutions, streaming professionals can make informed decisions about incorporating AI into their video processing pipelines and prepare for the future of AI-driven video technologies.
29 Jul 2024
In a post-IBC interview, Eluvio Co-Founder and CEO Michelle Munson and I discuss the Content Fabric's next-gen Casablanca release and the transformative impact of the Content Fabric technology on the media and entertainment industry and premium video on demand.
15 Oct 2024
NAB SHOW PRODUCT of the YEAR 2023 WINNER WisePlay Playout is designed to meet the demanding needs of FAST and TV broadcasters.
08 Jun 2023
The industry had a very fruitful and interesting 2022. In 2023 we will see continuations and finalizations of some popular initiatives.
14 Feb 2023
Penthera serves leading OTT brands around the world and these customer priorities have provided us the opportunity to continue our legacy of building products and solutions that solve customers' needs for both today and tomorrow.
07 Oct 2022
In edtech, the demise of third-party cookies may be even more dire than in ad-supported streaming, since course websites are typically designed with third-party integrations that deliver crucial elements of the curriculum and traditionally rely on cookies to allow seamless cross-domain integration.
02 Dec 2024
SGAI is an ad-insertion technique that combines the advantages of CSAI and SSAI. This approach allows for more targeted ads and better technical delivery. It's part of an industrywide effort to standardize the ad-insertion process in which the server and client video player share the responsibility of ad insertion.
02 Dec 2024
What would happen if we started to have dynamic paywalls for streaming services? Leveraging user data, machine learning, and generative AI could create offers based on consumption patterns. Some companies are dabbling in this, but now we have the technology to really start developing it.
27 Sep 2024
For the longest time, people I've interviewed have complained about how much of the video advertising budget went to social. Now the tide is turning.
21 Jun 2024